Category Archives: Marketing

Hisham Sarwar

Online Marketing

By | Marketing | No Comments

Before the introduction of internet, there were many different ways to advertise. Media channels such as radio, TV, magazines, newspapers, telemarketing or pamphlets were all a great source for selling a product. The approach was to getting the company or the brand name communicated to the masses with lowest possible cost.

With the introduction of internet, a larger platform for search option became available to the companies and industries. Businesses were assumed to have great value because of the advertising perception at that time therefore they traded on the stock exchange at astonishing rates. But the dotcom bubble brought down this assumption in 2001. Because of many failing website businesses, internet was almost marginalized at that time. However, online options kept being exploded by the consumers and companies. Read More